MAZDA SKETCH CONTEST: HORSE AND RIDER

When the orientation begin, I saw a poster of a competition, which was Mazda Style Parade: Sketch Contest. So we have to design which was inspired by the design of Mazda. I forgot which cars had to be the inspiration, but I took Mazda MX-5 as the inspiration.

During the process, my dad told me to see the commercial. So, I saw the commercial of Mazda MX-5 from Mazda Japan's website, and it was very interesting that Takao Kijima wanted the concept of horse riding in the design. :D

Here's my description for the contest::

“But I believe the car should feel like an extension of your being.

This is the essence of Horse and Rider.”

- Takao Kijima (Former Program Manager MX-5, MAZDA Japan)

In my designs, MAZDA MX-5, which has responsive sports handling and performance provided by a powerful 160ps 2-litre engine with an amazing sporty style, really inspires me. Not only that, but also what MAZDA tries to achieve the MAZDA MX-5’s concept, which is the essence of horse and rider, just like a skillful and powerful samurai archer and his horse due to their strong feelings communication during the 800s to the late 1800s in Japan.

My designs reflect the combination between the samurai and MAZDA MX-5’s sporty style. Not forgetting bold and strong colors such as red, grey, silver and black to symbolized the powerful performance by MAZDA MX-5. Also the curves and drapes that are reflected by the sexy curves and the gun metal alloys.

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In the end, I lost though. I didn't made it as a winner. At least I got a new friend (she was and is my senior at my current school) though. I met her during the submission at a mall in Jakarta. At least that pay enough :D